Representation Matters: The New Gold Standard for Afro-Textured Hair. Formulated with over 20 essential ingredients, unlock the secret to softer more manageable hair with our high quality sulfate-free shampoo. While most shampoos are made up of 80% water, our formula contains less than 40%, allowing more ingredients to be dedicated to our hair. Enriched with the essential oils, Twist It Up Afro-Textured shampoo is perfect for reducing frizz and hydrating your hair. Designed specifically for any variation of Afro-textured hair, this shampoo detangles, hydrates, softens and leaves you with stunning healthy-looking hair. Elevate your haircare routine and unlock the extraordinary transformative power of a shampoo that has been curated just for the culture.
Shampoo Ingredients: Water, Shea Butter, Castor Oil, Jojoba Oil, Decyl Glucoside, Sodium Lauroyl Lactylate, Glycerin (Vegetable), Guar Hydroxypropyltrimonium Chloride, Panthenol, Hydrolyzed Rice Protein, Shea Butter Yellow, Mullein Fruit Oil, Niacin, Hydrolyzed Fat, Hydrolyzed Wheat Protein, Peppermint Leaf Extract, Acetic Acid (Cider), Yeast Extract (Extrait De Levure), Hydrolyzed Wheat Starch, Hydrolyzed Keratin, Soybean Oil, Vitamin E, Aloe Barbadensis Leaf Juice, Trifolium Pratense (Clover) Flower Extract, Caramel, Caprylyl Glycol, Capryty Hydroxamic Acid, Potassium Sorbate, Sodium Benzoate. Bottle Size: 400ml/13.5 Ounces
Featured on Shark Tank, Breakfast Club, Earn Your Leisure, and Essence Magazine. For Twist It Up, success is not enough. The brand is committed to recycling the black dollar and supporting the black community. Every purchase of a Twist It Up product helps to fund the Twist It Up scholarship, sending more of us to college. Twist It Up is more than just a hair care brand. It's a movement. Let your purchase be the beginning of our Cultures' FUTURE.
